Account-Based Marketing Market: Strategic Insights and Forecast 2024-2030

manisha

Feb 27, 2024 • 4 min read

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Maximize Market Research presents a comprehensive overview of " Account-Based Marketing Market", providing the latest market insights and an in-depth analysis of its features. Our research offers a panoramic view of the market landscape, highlighting key trends and refining data for maximum appeal. Dive into this exploration to gain insights on navigating the marketplace and gaining a deeper understanding of the industry's current landscape.

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Our research delivers actionable insights to guide your local and global strategies, offering a complete analysis of major companies by market, application, and geographical context. Explore a thorough assessment of the competitive landscape, key products offered by companies, and investment opportunities available to stakeholders in the micro market.

For a detailed market analysis, please refer to the research report summary:

Examining and Assessing the Account-Based Marketing Market Expansion:

Account-Based Marketing Market size was valued at USD 1.07 Bn. in 2023 and the total Account-Based Marketing Market revenue is expected to grow at 13% from 2024 to 2030, reaching nearly USD 2.39 Bn.

Unravel Market Dynamics:

The review meticulously describes trends, dynamics, and other critical factors, identifying crucial trends that will impact corporate strategies. Gain a deeper understanding of market dynamics, competitive landscapes, and other fundamentals to evaluate the effectiveness of your current marketing strategy and how to enhance it.

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Account-Based Marketing Market Segmentation

by Component

Tools
Services

Based on Components, the tools segment is expected to grow at the highest CAGR during the forecast period. There are numerous instruments available, each with a unique purpose, advantage, and cost. Leadfeeder not only displays contact information for the company's personnel but also reveals what companies visit. LeadGenius is a hybrid resource that combines human and software expertise. Data intelligence is acquired and filtered on the platform, but human research teams are made available to their clients to assure consistently high-quality data. It follows that it is a very precise solution.

by Deployment

On-Cloud
On-Premise

Based on Deployment, the on-cloud segment is expected to grow at the highest CAGR during the forecast period. Owing to increasing workflow efficiency, providing high-end protection for datasets, improved scalability, speed, 24/7 services, and IT security. Cloud computing enables businesses to store, manage, and process vital data on remote computers that are hosted online. A few factors influencing the growth of emerging technologies include the growing focus on delivering customer-centric applications to increase customer satisfaction, the growing volume of data generation in websites and mobile apps, and the increasing need to control and reduce Capital Expenditure (CAPEX) and Operational Expenditure (OPEX).

by End User

Industry BFSI
Retail & E-commerce
IT & Telecommunications
Government
Travel & Tourism
Healthcare & Life Sciences
Other

Based on End-user Industry, the BFSI segment is expected to grow at the highest CAGR during the forecast period. Financial services companies are implementing digital marketing strategies as part of the BFSI industry's digital transformation objectives. This aids in the automation of marketing procedures and greatly increases customer reach for marketers. Account-Based Marketing is a key tool used by financial services marketers to identify and target the accounts that are most valuable to them in industries including insurance, asset management, investments, and commercial banking.

Regional Insights:

Delve into our regional analysis covering key regions such as North America, Latin America, Europe, East Asia, South Asia, Oceania, Africa, and the Middle East. Gain insights into market trends, emerging niche segments, and regional market dynamics to capitalize on growth opportunities.

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Account-Based Marketing Market Key Players

1. Terminus Software (US)
2. Act-On Software (US)
3. AdDaptive Intelligence, Inc. (US)
4. 6sence (US)
5. MRP Prelytix (US)
6. Drift.com, Inc. (US)
7. HubSpot (US)
8. Integrate (US)
9. Iterable (US)
10.Kwanzoo (US)
11.Alyce, Inc. (US)
12.MetricFox (US)
13.Obility (US)
14.Madison Logic (US)
15.TechTarget (US)
16.Triblio (US)
17.Uberflip (Canada)
18.Jabmo (France)
19.Momentum Group Limited (UK)
20.EngageTech (UK)
21.Vendemore ( Sweden)
22.Albacross Nordic AB (Sweden)

Table of Content: Account-Based Marketing

Part 01: Executive Summary

Part 02: Scope of the Account-Based Marketing Report

Part 03: Account-Based Marketing Landscape

Part 04: Account-Based Marketing Sizing

Part 05: Account-Based Marketing Segmentation by Type

Part 06: Five Forces Analysis

Part 07: Customer Landscape

Part 08: Geographic Landscape

Part 09: Decision Framework

Part 10: Drivers and Challenges

Part 11: Market Trends

Part 12: Vendor Landscape

Part 13: Vendor Analysis

Market Report Highlights:

Comprehensive background analysis including a review of the parent market
Dramatic shifts in market dynamics
Detailed market segmentation up to the second or third level
Historical, current, and forecasted market size in terms of value and volume
Reporting and evaluation of recent industry advancements
Market share and strategies of key players
Rising niche segments and regional markets
Objective analysis of future prospects for the Account-Based Marketing market

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